Another emerging media topic which many could find easily relatable is the need for efficient corporate websites. I have stressed the importance of effective social media practices and strategies throughout these posts, but even a strong social media presence could hurt a brand if their home site is not up to par.
Obviously social media is used by brands to increase engagement, create awareness and promote products. However, social media interactions should ultimately serve as a medium to drive traffic to a respective brand’s website.
There are various tips to keep in mind when evaluating the strength of a corporate website. Nonetheless, two primary factors that should be heavily considered include the attractiveness of the website design and the ease of navigation. Additionally, as new medias continue to emerge developers should ensure that corporate websites are mobile friendly. Smart phones and other mobile devices have become more relevant than ever, and many consumers will access such websites from their phones. If the website is not aesthetically pleasing or difficult to maneuver the company could easily lose potential customers.